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The American Heart Association and Ad Council team up to get blood pressure down

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Your heart might break up with you if you don’t treat it right! That’s the message of a new advertising campaign from the American Heart Association/American Stroke Association and the Ad Council.

“Heart” is a caring friend under lots of pressure. Heart reminds people living with uncontrolled high blood pressure of the deadly consequences and encourages them to make better choices. Watch the video to hear the heart’s ultimatum:

If you’ve been reading the Salty Scoop long enough, you know that controlling your blood pressure is a major reason to cut back on sodium. High blood pressure, also known as hypertension, affects 1 in 3 American adults and is a leading risk factor for death in men and women. High blood pressure is sometimes called “the silent killer” because it has no symptoms. Many people don’t know it’s damaging their arteries, heart and other vital organs. That’s serious stuff.

The campaign reminds us that maintaining healthy blood pressure is critical for keeping your heart healthy.

About 69 percent of people who have a first heart attack and 77 percent of people who have a first stroke have high blood pressure, but only about half of the 78 million Americans with high blood pressure have it under control.

The only way to tell if you have high blood pressure is to have it checked. The good news is that it’s quick and painless. While high blood pressure can’t be cured, you can control it with frequent monitoring and a heart-healthy lifestyle. This includes improving your overall
diet, controlling your weight, and increasing your physical activity.Visit www.heart.org/bloodpressure for information, resources and tools to guide healthier choices and control your blood pressure.

Do you or someone you know have high blood pressure? What do you try to do to keep it under control?