Week 13 of the National Football League (NFL) season, November 29 to December 3, 2018, is My Cause My Cleats week. Players in the NFL are able to select a charity that they are passionate about supporting. From there they commission artists or individually craft cleats to be worn during that week’s game in support of their selected nonprofit.
The players can raise funds for their causes by auctioning off their cleats through the NFL online auction. 100% of the money raised is donated to the charities selected by the players.
The American Heart Association is honored to be selected by several NFL players this year. Many of these players have a connection to our mission. Los Angeles Charger’s defensive tackle, Corey Liuget, is one of them. Liugent’s son was born with a congenital heart defect and had open heart surgery as an infant to repair the two holes in his heart.
Nickell Robey-Coleman, cornerback for the Los Angeles Rams, selected the American Heart Association in honor of his mother, Maxine Robey-Coleman, who died of a heart attack.
Players who have selected the American Heart Association for the 2018 #MyCauseMyCleats week include:
• Justin Hardy of the Atlanta Falcons
• Chad Slade of the Houston Texans
• Corey Liuget of the Los Angeles Chargers
• Nickell Robey-Coleman of the Los Angeles Rams
• Gerald Everett of the Los Angeles Rams
• Jalen Richard of the Oakland Raiders
• Ronald Jones of the Tampa Bay Buccaneers
• Larry Ogunjobi of the Cleveland Browns
Be sure to check out their custom cleats this week!
The Association is proud to work with the NFL to help kids get physically active and improve their health. Together, we’ve helped more than 5.5 million students engage in physical activity through the NFL PLAY 60 Challenge and NFL PLAY 60 App. Working with the NFL has allowed the AHA to engage with kids in their communities in a fun and active way!
The Virtual Field Trip, an element of NFL PLAY 60, is another collaboration of the NFL and the American Heart Association. This live online event teaches students how easy and fun it is to be active and heart healthy. Save the date for the NFL PLAY 60 Kids Day Live Virtual Field Trip live from Atlanta on January 30, 2019.
The NFL PLAY 60 app allows kids to select their favorite teams and exercise and train alongside virtual players. Look for it in the app store. Available for Apple and Android.
The NFL PLAY 60 name is based on the recommendation that kids get 60 minutes or more of physical activity each day. How can you help the kids in your life be more active?