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Why we need to ban flavored e-cigarettes and tobacco products now

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Why we need to ban flavored e-cigarettes and tobacco products now

Chances are you’ve heard a lot about vaping and electronic cigarettes lately. From mysterious and deadly illnesses to congressional hearings and state bans, the news has focused on tobacco marketing tactics and what we don’t know about flavored tobacco and e-cigarettes. Here’s what we do know.


Flavored tobacco products like so-called “vape juice” – the fluid used in e-cigarettes – are fueling the youth tobacco epidemic, and we need to do something about it.

One in four high school students say they’ve used an electronic cigarette in the last 30 days, according to recent studies. That’s millions of new tobacco users, many of whom aren’t aware of the health risks associated with any tobacco product.

We know that flavored products are highly appealing to young people and that teen tobacco use is on the rise again, erasing decades of progress. We know that many new users start because flavors make tobacco less harsh and easier to use. And we know that flavored tobacco has been a “starter product” for many people — 81% of kids and teens who have used tobacco say they started with a flavor.

We can’t let that stand.

We must pave a healthier path for the next generation by encouraging our senators and representatives to take immediate action and restrict the sale of flavored tobacco products, including e-cigarettes. Our children’s health depends on it!

We’ve made it super easy for you to help fight the youth tobacco and vaping epidemic. You can support efforts in the U.S. Congress to ban the sale of flavored tobacco products with our pre-filled, editable email form. It takes just 30 seconds and can make a big difference.

Email your elected officials.

You can help remove these enticing, addictive products that are mired in controversy and misinformation from the marketplace. This will give the next generation a fighting chance to reach the Tobacco Endgame by finally ending tobacco use and helping millions live longer, healthier lives.

Please take 30 seconds right now to tell your lawmakers to step up and protect public health by banning the sale of flavored tobacco products. The next generation is counting on you!